30 Apr Animation April! Step 3: The Fun Bit…
Your animation might be finished, but your project isn’t! This is the point at which you must ensure your animation gets in front of the right people.
How might you do that? Well, there are a number of ways – as with all marketing activity you should first start with your audience, who are they, where are they, how can you reach them. But in the meantime, here are a few of our ideas of how to make sure you get maximum exposure for your video.
- Website: put the video on your website, of course!
- YouTube: if you have a YouTube channel for your organisation, but your video on there! Make sure you have a well-crafted description, which includes your keywords and ensure that your contact information is readily available.
- Facebook: it is widely known that video performs very well indeed on Facebook. If you have a Facebook page, make sure you upload the video to Facebook (known as native video) it will reach far more people than if you just link to YouTube. If you have some budget, try paying for some advertising to have your video reach more of your target audience. Be mindful also to share the video on your own Facebook page.
- Twitter: Did you know you can also upload video directly to Twitter? You don’t have to link out to YouTube or Facebook, you can embed the video within Twitter – you can also cut the video down within the Twitter platform, so perhaps creating a trailer of sorts, which you can then link back to your website.
- Instagram: Instagram will allow video posting of up to 60 seconds, depending on the length of your video you may need to cut it down. When you post your video ensure you have a compelling caption and utilise hashtags effectively (you can have up to thirty, and research shows that less than eleven negatively impacts your reach).
- Email: segment your email addresses and send out your video accordingly, perhaps some people will be interested in the content, perhaps you can rely on others, friends of your organisation, to share it for you.
- LinkedIn: Post the video on your LinkedIn company page as well as your own personal page – if you can co-opt any of your team or senior management to do the same, your reach will grow rapidly.
- Influencers: Are there influencers in your industry that can help you reach your target audience? Perhaps if you’re trying to appeal to professionals, you could identify a well-known entrepreneur who might share you video on social media? Research your options, you might be surprised at the support people are willing to give high quality content.
- In real life: have a small budget and looking to reach out to specific individuals? Consider a branded USB which contains your video alongside a personalised letter or card.
- Outreach: research some websites that might have an audience akin to your clients, offer them some unique content, perhaps an opinion piece about a topic in your industry with the caveat that it includes your video. Some sites may wish to take payment for this activity, others will not. What they will all want though is high quality content, not overly-promotional or littered with links. Something that adds value and adds to your reputation.
What tips and tricks have you used to get your video animation in front of the right people? Let us know in the comments.