Frequently Asked Questions

Answers to the burning questions we are most often asked

General FAQs

Who is DoodleDirect?

DoodleDirect are experts in delivering visual communication solutions for business. Our goal is to create visual content designed to deliver effective, on-brand communication that exceeds your expectations. Our UK based team includes experienced and meticulous project managers, copywriters, illustrators, animators, graphic designers and voiceover artists who will all be involved in the production of your animated video. We are committed to the continued professional development of every one of our team, to ensure our position at the forefront of delivering outstanding business visual communication services.

Why use DoodleDirect?

We are a centre of excellence, providing creative, cost-effective solutions for our clients and delivering unparalleled expertise for businesses seeking to better engage with their audience, whether internal or external.

How does DoodleDirect manage to be so much more cost-effective than its competitors?

A lot has changed since the introduction of animation production. Traditionally animations such as whiteboard techniques were created by carrying out a live recording session of the illustration being sketched using expensive lighting and camera equipment. Software has now been developed to automate this process, animating a real hand drawing the individual video elements from scratch (without any shadows affecting the picture quality). Using this we can achieve great video results without the need for expensive equipment, and our illustrators can spend more time on getting the images right, rather than having to film their drawings in front of a live camera.

As we are able to carry out our animation production process without the need for bulky and expensive equipment, we don’t need to invest in studio space and can work virtually. This means our team can work remotely and effectively from wherever makes them happy, reducing our costs even further. We are then able to pass these savings on to you without any compromise on quality or service.

What are your payment terms?

We simply ask that our clients pay 50% of the total production cost initially to activate the order and secure a space in our production schedule. The remaining 50% will be due once you have signed off on the animated content and will need to be processed in order for us to deliver the final assets.

What forms of payment do you accept?

We can accept a number of payment forms including BACS (bank transfers), our details will be included on our invoice.

We can also accept card payments from:

Visa, Mastercard, Visa Debit, Visa Electron, JCB & Maestro.

Finally, we can accept payment via PayPal (using PayPal means we can accept AMEX here too).

Please note: Payments must clear in full before we confirm your order and begin production.

Where are you based?

We operate virtually and our team are based across the UK, which is why we are able to offer such cost-effective rates compared to that of other visual communication companies.

We do have a central location at The Gridiron Building in Kings Cross, London. It’s a simple shared setup so we don’t incur the huge overheads associated with having to retain fancy studio spaces and we are able to forward these savings on to you. We aim to give you the high standards associated with large creative agencies at a fraction of the cost, whilst guaranteeing excellent email and telephone support throughout the process.

What support does DoodleDirect Offer?

We’re a friendly team at DoodleDirect and will guide you through the entire process of creating your new communications campaign.

Once you are officially a DoodleDirect client you will be introduced to your dedicated project manager who will be on hand to keep you in the loop at every stage of the production process. Your project manager will also be available via phone or via email for any questions you may have during and after your order.

Access to your dedicated project manager and all email/telephone support is included with all DoodleDirect packages. We’ll support you in the concept, development and delivery of you communications campaign.

What types of businesses/companies does DoodleDirect have experience working with?

We have experience in working with most industries including legal, financial, marketing, IT, pharmaceutical, entertainment, internet and e-commerce, human resources, biotechnology, construction, catering, mobile application development, media, security, fitness and health & beauty. Some of our most notable clients include Deloitte, UBS, Holiday Inn, Johnson Matthey, Kantar, Centrica, Vauxhall, Interserve, Western Union, Assa Abloy, World Health Organisation and Merlin Entertainments (Madam Tussauds, Alton Towers, Sea Life).

We have a worldwide customer base, with previous clients located across the UK and Ireland, as well as in the USA, Mexico, France, Germany, Norway, Italy, Spain, Russia, India, Australia and Hong Kong.

Do you deal with clients outside of the United Kingdom?

Absolutely! Our virtual systems allow us to work effectively with clients no matter where they are based. We can also create animations in most languages, just get in touch and let us know what you require.

What will show on my bank statement?

DoodleDirect is a trading name of Animaco Ltd. Your invoice will include details of Animaco Ltd, similarly when you make a payment to us you may find that it is credited to “Animaco Ltd” on your bank statement.

Animated Video Production FAQs

Do I need to provide you with artwork or images?

We will create all artwork/images unless there is something in particular you might like to include (i.e specific images of your products). We do ask that you supply your logo in vector format (.ai, .eps or .pdf) or high resolution raster format (transparent .png or .jpeg). Unfortunately we are unable to incorporate moving .gif files.

All graphics for whiteboard animations are custom-drawn specifically for your video by our talented illustrators. We will also draft storyboards before we move into the animation stage to ensure that you are happy with the illustration content and style. Every single image is exclusive to your animation making it completely unique and distinctively high end.

All imagery and sequences for motion graphics animations are tailored specifically to your video and your brand. We will also create storyboards or style sheets to ensure that you are happy with the graphic style, look and feel of the animation before we move forward and produce the animation in full.

Do you add your credit at the end of the video?

No, we do not include our production details at the end of the videos that we create. This also makes us an ideal production partner if you’d like us to create content for your clients on a white label basis – if you would like to discuss this further please call us on 0203 935 8685.

Who will create my animated video?

We are an experienced team of project managers, designers/illustrators, animators, copywriters, voice over artists and marketing specialists who will work together to create your visual communication content.

We believe our project communication – both between our team as well as with clients – is second-to-none. Clients who have previously worked with larger media and advertising agencies tell us that they found it refreshing to be able to speak so easily and informally with our team. We’ve built systems and processes to make it as easy as possible for clients to find out more information, ask any questions, and be more in-control of the production process as it happens.

How long does it take to create an Animated video?

It takes approximately 25 working days (5 weeks) to create up to 2 minutes of animated video including feedback and amendment time.

It may also be possible for us to create your animation in less time, please call us on 0207 183 3454 to discuss your requirements and we shall do what we can to help!

Please note: At times we do receive exceptionally high volumes of orders, which means we have to increase the 25 working day turnaround time of our standard animated video campaigns. When this happens we will include notices on our website with more information regarding our delivery times – please look out for these to ensure that we can turnaround your order within a time frame that is suitable for you.

How long should my Animated video be?

Essentially, your video needs to be long enough to get your message across, but short enough to keep a viewer engaged. The ideal length will depend on your audience, but for general communication purposes we suggest a video of between 90 – 120 seconds.

Can I order a Animated video in another language?

Certainly! We can create Animated video in most languages and can also source professional voice over artists for scripts in over 100 languages and dialects, however we do ask that you check with us before ordering to ensure we can include specific international alphabets.

Where can I host my animated video?

You have the option of hosting your video using a free online video hosting site (such as YouTube or Vimeo) or you can host your animation on your own server.

Alternatively, for just £25+VAT per year DoodleDirect can host your video on your behalf on our Vimeo Pro account. We won’t include any branding to ensure that your video sits seamlessly within your chosen web page, social media page or link. If you would like to have us host your animated video just email us on and we can get this set up for you.

How might I use an Animated video?

Animated videos are ideal for:

Embedding into website home pages, landing pages/splash pages to introduce customers to your website, products and services.

Sending via email marketing campaigns to new/existing customers to increase email openings, generate further sales/increase revenue.

Sharing on social media (i.e. Facebook, Twitter, YouTube, Linkedin, Google+, Pintrest etc) to increase awareness and visibility of your organisation across the web. Video is a great format to post, tweet, pin and share and it’s easy to encourage your fans and followers to do the same!

Presenting complicated ideas or concepts. Animated video makes complex ideas much easier to understand and communicates information in a fun way that may otherwise be difficult to do so.

Pitching for investment or funding – explain your business features, benefits and opportunities in a professional and engaging way. Use in your presentation to potential investors or on your crowdfunding page.

I don't have a script - can you write it for me?

We can indeed! All of our animated video communications packages include a designated professional copywriter who specialises in writing for video communications. Your copywriter will be on hand to create the perfect script for your animation using information provided by you on your animation brief, along with research carried out into your industry, organisation and objectives by our copy team.

How do I know how long my animation will be?

Animation length is mostly dependent on the word count of the script. Approximate timings for animations with a voice over are listed below based on word count:

150 words = 60 seconds (1 minute)

225 words = 90 seconds (1.5 minutes)

300 words = 120 seconds (2 minutes)

375 words = 150 seconds (2.5 minutes)

450 words = 180 seconds (3 minutes)

I need my video even faster, how quickly can you turn my order around?

Our average turnaround time is 25 working days (5 weeks) however it may be possible to complete your animated video campaign in as little as 5 working days for an additional fee – Get in touch with us and we can let you know if we are able to produce your content at lightning speed!

Who will own the rights to the finalised animated content?

Once you have signed off on the animated video and all outstanding invoices have been cleared, all claims of ownership and full copyright for final work produced (not including alternative designs, concepts, options, files, images, recordings or documents developed throughout the process) will belong to you. This agreement is subject to the right for DoodleDirect to use the work for self-promotion in its portfolio, in presentations, in advertising, online, on social media and in print unless otherwise agreed prior to production.

Can I select my own music?

We have a huge library of royalty-free music for accompanying animated video content. We are unable to display our selection as it is vast, however we will select a track for you that compliments your animated video perfectly. If you are not happy with our choice simply let us know what you might prefer (i.e. something faster, more upbeat etc) and we will edit accordingly.

You can also supply your own track in .wav or .mp3 format, though you must hold the correct usage license for the composition.

Ask a Question

Here are the questions that we are most frequently asked. If you have a question that isn’t addressed here please send your question to us in the contact box on the right. We will be sure to answer your query and include it in this list if you agree!

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