17 Aug Five reasons Video Animation should be part of your Content Marketing plan
For many marketers, video marketing may well be one of the newest tools in your repertoire. Perhaps you’re yet to take the plunge, wondering does video marketing work, is video marketing expensive, what would we do with the video when it’s made, or even, do we have enough to say?
We’re biased of course, but yes it does work, yes you do have enough to say and yes you can afford it. It’s all about telling your story in the most compelling and interesting way as possible – and video is a versatile, profitable and engaging way to do that.
A video is 53 times more likely than a text article to show up on the first page of a Google search, we know that video is favoured by the big players in the industry, Facebook for example are now positioning themselves as a ‘video first’ company, with over 8 billion daily video views on the platform – it seems marketers can’t afford to miss out.
In 2016, some 61% of businesses incorporated video as a marketing tool. Of these, almost two thirds of them were not using video a year ago – and with predictions suggesting that video will account for 74% of all internet traffic in 2017, isn’t it about time you took the plunge?
So, enough with the statistics (for now), here’s five reasons we think you should say yes to video.
1. Video is versatile
From 2D or 3D animations to explainer videos, whiteboard videos or live action short films, talking heads, stop motion or infographic animations – the opportunities for your video are rich and varied, enabling you to portray your brand personality, values and story in a way that connects with your audience. It might seem as though the options are vast and overwhelming, but don’t panic! Tip: watch examples of videos from around the web, and save a few you like, your video team can do the rest!
2. Video is profitable
A recent study we saw showed that 74% of people who watched an explainer video about a product subsequently bought it! Video leads directly to sales and conversions – adding a product video on your landing page can increase conversions by 80%. Imagine what a video could do for your business.
3. Video can explain it all
Video triumphs where words can fail, it can even engage the laziest of customers. Whether you believe the hype that humans now have a shorter attention span than a goldfish, it pays to create compelling, engaging and immersive content – and video has an important part to play in your brand communications: a study we found states that 98% of users say they’ve watched an explainer video to learn more about a product or service – an animated explainer video can simplify concepts by beautifully marrying visuals with a voiceover, and they’re entertaining to boot!
4. Video is trusted, loved and shared
It’s official – the world’s in love with video. From Google and Facebook who are prioritising the medium above all else, to the millions of consumers who are watching video online everyday, it seems we can’t get enough. What’s more, it’s a ‘go to’ for many, 90% of online users say that product videos help them to make purchase decisions, and the enjoyment of a video increases purchase intent by some 97% – so, be creative, make great content, and your customers will love you. Plus, they will tell people they love you – 92% of mobile video consumers share videos with others, what better way to grow your audience than recommendation.
5. Video + Email = ?
The use of video in email marketing campaigns has been shown to double click-through rates. What’s not to love about this partnership?
DoodleDirect is a team of creative minds collaborating on ways to tell your brand story through animated video. Say yes to video and get in touch!