How Animated Video can Improve the Productivity of Your Workforce

How Animated Video can Improve the Productivity of Your Workforce

Over the last few years, there has been a lot of discussion on how animated video can help your marketing campaigns, but did you know that it’s also a great tool to increase the productivity of your workforce?

Over the years, motivational neuropsychologists such as Edward Deci have challenged the conventional idea that money is the main motivational factor of a productive and well-engaged workforce.

It has since been discovered that although employees are driven by external forces such as money and status, the top performing and most engaged employees were separated from their peers by strong internal motivation which drives them to perform in their work.

In fact, following Deci’s experiments, he found that employees who were only extrinsically motivated performed consistently worse than those who were motivated by other factors, such as self-determinism or wanting to be good at their jobs just for a sense of pride and accomplishment.

“Motivation has to do with engaging in an activity with a full sense of willingness and volition,” Deci explains “whereas controlled motivation means doing something with the experience of pressure and obligation.”

Therefore, when aiming to cultivate more intrinsically motivated and productive employees, it is important to consider autonomy, mastery and purpose which have been known since the 70s to be the core components of internal motivation.

If you are looking to create a more motivating and empowering work environment, the University of Queensland reported that the use of animated video can assist in boosting learner autonomy, increasing motivation and creating a richer learning experience.

  • Autonomy

For employee autonomy, animated video puts control in to the hands of the employee, allowing them to access the necessary materials required for their job at their own convenience. They can easily store the videos on a mobile device for the future, and re-review the content at their own leisure.

Instead of being forced to go through the material at the same pace as the others in a training scenario, animated video provides the flexibility for employees to choose the content most relevant to them, allowing for an autonomous learning experience that is proven to be more effective.


In terms of mastery, animated video allows for unlimited replayability, which means that employees are free to perform self-guided learning.

This can have significantly better results than an induction or trailing centre which can often not be to everyone’s individual learning style and can allow employees to practise and revise their knowledge whenever they like.

  • Purpose

In terms of purpose, Animated Video can help to provide much-needed context to the day-to-day operations of an organisation and can help to explain how an individual’s how their work is important in the grand scheme of things.

So if you are looking to increase the productivity of your workforce, start by explaining to your employees their overall purpose, help them to increase their skills and provide them with the resources required to let the most motivated employees stand out and cultivate an environment of self-driven learning.

If you’d like to talk to a specialist at DoodleDirect regarding implementing this in your business, get in touch today.