01 Jun How can animated video engage your employees in new ways?
Before your organisation begins to focus on the competition, winning new customers and planning for external marketing, it must first consider brand values, employees and how the internal narrative is communicated to the wider organisation and the business stakeholders.
In the past we’ve discussed why animated video should be a part of your content marketing efforts, but did you know it can also be used to help to attract new talent and increase employee engagement?
Employee engagement is the level of emotional commitment that one has towards their organisation and job role and an employee with a high level of engagement can be said to truly care about their work as well as the company they work for.
Highly engaged employees form the backbone of your organisation because they are generally more committed to your organisation and will be more likely to contribute to the success of your overall corporate goals.
- Keeping staff informed, improving internal communication and brand storytelling
All great marketing starts with a strong internal culture and most great brands have a strong foundational story that ultimately underpins the organisation.
Focusing on your organisation’s internal communication can help to build a culture of transparency, shared values and high engagement, as well as to ensure that all members of staff are on the same page.
If an employees values align well with a brand they will be more likely to contribute actively to the success of the business.
To improve communication in their organisation, Punch Taverns created an animated video with topline stats about their business to highlight the brand’s story to internal and external stakeholders.
This video was also shown at an industry event, which provided Punch Taverns with the opportunity for emotional buy-in from the wider business community to the Punch Taverns brand.
This was much more effective than delivering a standard keynote speech or traditional conference talk as visuals help 73% of people to develop a greater understanding of a company’s strategy, as well as making them 22 times more likely to remember the content.
- Attracting and recruiting new talent using animated video on social media
You can also use animated video to ensure that your organisation attracts the right people to your business.
However, it is a common misconception that the employer holds all the cards in the hiring process and as candidates become more discerning, it has become increasingly more important for companies to try and sell themselves to prospective new hires.
As companies increasingly look for new ways to find the right person for the job, more and more HR departments have moved away from recruitment sites and have begun to seek out candidates directly via social media.
Studies have shown that companies using animated videos in the recruitment process receive 36% more applications than text-based job listings which means that more and more companies are using recruitment videos when it comes to attracting top talent from across the world.
Furthermore, using animated video to recruit new talent via social media has become so popular that it has even been adopted by major FTSE 100 companies and global brands such as Deloitte, Unilever and many more.
Interested in putting together an animated video to promote your company’s latest available positions or engage your employees in new, innovative ways? Get in touch today for free, no-obligation quote.