26 Jan Okay, I have animation as part of my content strategy, so now what?
So, you’ve created a video for your business, product, service or idea. Great stuff! You’re well on the way to harnessing the power of video, and who knows, maybe you’ll go on to make your second, third and fourth.
The next step is getting your video seen, and acted upon. It’s not simply a case of ‘if you build it, they will come’, you must have a proactive plan for reaching your target audience. Here’s some of our top tips for making the most of your new animation:
1. Put it on your website
Crucial. Video can lead directly to sales and conversions – adding a product video on your landing page can increase conversions by 80%.
Conversion doesn’t always have to mean sales, define what conversion means for your organisation. Perhaps it’s sign-ups to a newsletter, a phone call to your team, creating an account or leaving a comment. Defining this up front means you can measure the success of your video content.
2. Send it in an email
Tell your clients, audience, subscribers all about your new creation. Video in an email can double click-through rates, so create an email that speaks to your audience and include the video, ask them to give you feedback on your social media channels.
3. Add it to your social media profile pages
Facebook video posts have 135% greater organic reach than photo posts. What’s important to note here, is that this refers to native video, this means uploading the actual video file to your Facebook page. It will then sit at the top of your page, reach many more of your fans than a simple link to a website, Vimeo or YouTube page and you’ll see a great deal more engagement. Native video uploads to Facebook have a 10x higher reach than sharing YouTube links.
Depending on the length of your video, you can also upload it to Twitter, otherwise include a link to allow people to watch you video from YouTube or other video sharing site.
If you have an Instagram account, it is worth considering making a 30 second edit of your video to share with your fans. Consider it a trailer for the main event and direct people back to your website to see the video in all its glory.
As a business, it’s important to keep your LinkedIn page updated with the most recent and relevant information on your organisation. If your video is about a new product, or explains your business goals and ambitions, we would strongly suggest you include it on your personal and company profile.
4. Add it to your YouTube channel
Don’t have a YouTube channel? Create one.
Almost 5 billion videos are watched on YouTube every single day, and the company reports mobile video consumption rises by 100% each year. More interestingly though, after Google, YouTube is the next most popular search engine. Which means, if someone is searching for your business or using your search terms, it’s quite likely they might be looking on YouTube. You don’t want to miss out on that, right?
5. Use your extended networks
Consider using your own networks to share the video, perhaps you have a list of professional contacts who might be interested in seeing and even sharing your video, considering asking senior management or board members to share on their LinkedIn pages. Get the whole business behind your new creation.
Any other tips for getting the most out of your video content? Share them on our Facebook page.