Vauxhall RETAIN

Agency: Stericycle

The project with DoodleDirect went brilliantly, but also as expected. I say that because there was a level of professionalism throughout so upon receiving the final product it was no surprise to see how strong it was and how well it encapsulated our vision.

Luke Evans, Stericycle

THE CHALLENGE

RETAIN is a programme for Vauxhall Retailers. It’s been around for a number of years, but with this project it was important to increase the awareness of RETAIN and to prospect more retailers onto the programme.

It is relatively unknown to the neutral and with a new website also being built to support RETAIN, the animated video content challenge was to bring to life, visually, what was as yet, a relatively intangible programme.

It was important that the animation would sit within the brand and appeal to an Automotive retailer.

THE SOLUTION

DoodleDirect created a 2D Motion Graphics animation, combining clean, iconic graphic design with key messaging on screen for a simple yet high-quality result.

The iconic 2D style was ideal for explaining the innovative RETAIN concept effectively and succinctly to their audience of retailers, whilst in-keeping with the minimalist RETAIN visual brand.

THE RESULTS

Contributed to the on-boarding of new retailers to the on-boarding of new retailers to the on-boarding of new retailers.

DOODLE DIRECT IN 3 WORDS

“Professional, Smooth, Brilliant”

PRODUCTION DETAILS

Video Style: 2D Infographic Length: 1 minute 45 seconds Voice Over: Yes, Mike (079) Turnaround Time: 20 working days

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